Product Owner, Digital Service Manager, Platform Product Lead

Creates product backlogs, prioritises features, collaborates with designers and engineers, analyses usage data, and refines the roadmap. Operates in agile environments, using analytics dashboards, wire-framing tools, and user testing platforms to support decision-making.

Software-as-a-service providers | Online media and entertainment platforms | Retailers with omni-channel strategies | Transport and mobility service operators | Public sector digital service units

Many begin as user researchers, business analysts, or junior product owners, learning how to gather requirements and define minimum viable products. Demonstrating data-driven decision-making and successful launches leads to ownership of larger products. Within 5-7 years, they may manage multiple product lines or head a product department, influencing strategic portfolio allocation.

The shift to digital-first services ensures ongoing demand. Skilled product managers can move into head of product, chief product officer, or entrepreneurship. Specialisms such as platform ecosystem strategy, subscription optimisation, and privacy-by-design are gaining prominence, offering fresh career angles.

Backlog management in agile lifecycle tools | User analytics interpretation for evidence-based prioritisation | Wire-framing and mock-up with interactive prototyping software | Conversion funnel analysis using digital marketing platforms | A/B testing setup and result evaluation | API capability mapping for integration planning | Data-informed pricing and revenue modelling techniques

Customer-centric mindset balancing business constraints | Prioritisation under competing stakeholder demands | Collaborative leadership across engineering and marketing | Persuasive storytelling using data and anecdotes | Problem framing that clarifies ambiguous situations | Continuous learning from user feedback loops