The School is committed to ensuring that all publicised information is accurate and reflects the content of programme and module specifications. By maintaining rigorous processes for updating and verifying information, we uphold our consumer protection duties, ensuring students receive what they are promised. Our commitment includes clear communication and strict compliance with regulatory standards.
This Policy has been developed in line with the applicable laws, regulations, regulatory advice, and sector best practices, including the following:
All information provided by the School, including marketing materials and pre-contract details, must be accurate as per the Competition and Markets Authority (CMA) guidelines and Office for Students (OfS) requirements. This applies to both academic and non-academic information such as admissions, registration, and visas.
Accurate information is crucial as applications and offers are based on it. Compliance with consumer protection laws ensures that the School meets regulatory standards and maintains transparency. Responsibility for updating information lies with the Marketing Team, overseen by the Director of Marketing. The School’s website integrates with the Academic Governance System (AGS) to ensure that programme and module details are automatically updated. Errors in this process will be addressed by the Marketing and AGS teams, with protocols in place to maintain accuracy.
The Marketing Team must ensure that all information about the School is effectively disseminated and easily accessible through the website and other channels.
Clear and accessible information enables applicants and others to make informed decisions about the School and its services.
'Academic information' refers to details about learning, teaching, and standards in programme and module specifications, including awards, entry criteria, levels, credits, assessments, and fees. This information may be updated due to major changes in programmes or modules as per academic regulations.
This definition ensures clarity on what constitutes academic information and highlights that such details may change with significant updates, maintaining transparency and accuracy.
The Marketing Team will establish a protocol with programme and module teams to ensure:
This protocol guarantees that all information remains accurate and up-to-date, ensuring effective communication and accessibility for students and staff.
'Non-academic information' includes details about the School's operations not covered in programme and module specifications, such as regulations, policies, and procedures. All changes to regulations must be approved by the Board of Governors, while changes to policies require approval from the Executive Committee in consultation with other relevant bodies.
This ensures that updates to non-academic information are systematically reviewed and authorised, upholding consistent oversight and maintaining the integrity of the School's operations.
As the Academic Regulations and Policies Policy envisages, the Marketing Team will establish a protocol with the Board of Governors, Executive Committee, and other relevant bodies to ensure that:
The Marketing Team will collaborate with other teams, such as Admissions, to ensure the accuracy of information used in pre-admissions and contracts.
This protocol guarantees that all published information remains current, accurate, and accessible, facilitating effective communication and compliance across the School. It ensures that all stakeholders are informed of changes and that information used in various processes is consistently accurate.
The Director of Marketing is responsible for verifying the accuracy of all marketing information, including content from the School (e.g., website, brochures, emails, advertising), School agents, partners, affiliates, and external sources (e.g., websites, blogs, listings, print).
The Director of Marketing will also oversee regular checks of this information, manage related training and development, and report on consumer protection and accuracy to the Executive Board.
This ensures that all marketing materials are accurate and reliable, protecting the School’s reputation and providing consumers with truthful, up-to-date information.
The following metrics will be measured and regularly reviewed as performance indicators for the School to ensure the effectiveness of this policy and associated operations.