Rule
Guidelines for Text Messaging Communications
Text messaging (SMS), which is limited to 160 characters, serves as a tool for urgent and time-sensitive notifications. It is used in conjunction with other communication methods such as email, the School website, and the student portal. The Marketing Department is responsible for informing students via email and text message about the purpose of SMS communications and will remind them to update their contact details.
Text messages will be dispatched from a generic number listed as “SIT,” which is used by various UK services and is not affiliated with the School’s SMS system. Replies are not enabled for these messages; any responses should be directed through other communication channels such as email.
Students will be notified of the sending number, “SIT,” and its association with other services. SMS will not be the sole means of communication. Preferred channels include announcements on the School’s website, emails, plasma screens on campus, the student news and events blog, and promotional banners.
The Marketing Department will manage the texting service, with any additional messaging requests requiring approval from the Director of Marketing or a delegated staff member. Mobile phone numbers are extracted from relevant systems, uploaded to the service provider’s platform, and are not accessible to individual staff. The handling of mobile phone number data adheres to the Data Protection Policy and is documented in the Student Privacy Notice. For additional uses of SMS, contact dataprotection@lsi.ac.uk.
Roles and responsibilities for managing the texting system and this policy are outlined in Appendix 2.
These guidelines ensure SMS is used effectively for urgent communications while respecting privacy and adhering to data protection regulations. They establish clear procedures and responsibilities, ensuring SMS is used appropriately and in conjunction with other communication methods.
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