lsi
Professional Course

Visual Analytics and Data Storytelling

Transforming Complexity into Compelling Narratives

Complex data doesn't have to be confusing. This module teaches you how to transform intricate information into clear, impactful visuals that communicate effectively.

You will gain practical skills in data preparation, explore a range of visualisation techniques, and learn design principles that enhance visual communication. By understanding your audience, you will craft narratives that resonate and drive decision-making across diverse contexts.

9 weeks
3 hours per week
100% Online
Certified Learning
London school of INNOVATION

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Course Overview

The impact of data hinges not just on its analysis but on how it's communicated. This module equips you with practical skills to transform complex data into impactful visuals.

You will learn how to prepare and clean data, explore visualisation techniques ranging from standard charts to advanced formats like heatmaps, network graphs, and geospatial maps, and apply design principles such as colour theory, typography, and visual hierarchy. By applying ethnographic techniques, you will understand your audience to ensure your visuals and stories resonate.

Mastering these skills enables you to craft compelling data narratives that engage diverse audiences and drive decision-making. You will gain hands-on experience with industry-standard tools and emerging technologies, preparing you for real-world challenges.

Enhancing your ability to communicate complex insights clearly will distinguish you in any field where data-driven decisions are essential.

WHAT YOU WILL LEARN

Through the following 9 chapters you will master the fundamental topics essential to the domain of Visual Analytics and Data Storytelling.

COURSE TOPICS

  • 1 - Data Preparation and Cleaning
    Course Photo

    Master data preparation and cleaning because accurate and reliable data are crucial for effective visualisations. By ensuring data integrity, you build trust in your visual narratives, which is essential for driving informed decisions. Understanding the importance of clean data helps you avoid misleading insights and enhances the credibility of your work.

  • 2 - Fundamental Visualisation Techniques
    Course Photo

    Explore basic visualisation methods to effectively communicate simple data insights. Understanding why certain charts best represent specific data types helps you convey your message clearly. Mastering these fundamentals is vital because it forms the basis for creating more complex visualisations and ensures your audience easily grasps the information presented.

  • 3 - Advanced Visualisation Techniques
    Course Photo

    Dive into advanced visualisation methods to represent complex and large-scale data effectively. Grasping why these sophisticated techniques are necessary allows you to tackle challenges like big data and real-time streams. This understanding is key to extracting deeper insights and making sense of intricate datasets that simple charts cannot handle.

  • 4 - Visual Design Principles
    Course Photo

    Apply design principles because they enhance the impact and clarity of your visualisations. Knowing why elements like colour theory, typography, and layout matter ensures your visuals are not just aesthetically pleasing but also communicate your message effectively. This focus on design maximises audience engagement and comprehension.

  • 5 - Understanding the Audience
    Course Photo

    Use ethnographic techniques to understand your audience because tailoring your visuals to their needs increases engagement and comprehension. Recognising why audience insight matters helps you communicate complex data without oversimplifying, ensuring your message resonates even with non-technical stakeholders and leads to better decision-making.

  • 6 - Visual Analytics Tools
    Course Photo

    Gain hands-on experience with industry-standard tools to stay current in the field. Understanding why tools like Tableau, Power BI, and AI-driven analytics are important empowers you to create dynamic visualisations efficiently. This knowledge enhances your ability to present data in innovative ways that capture attention and facilitate analysis.

  • 7 - Querying and Integrating Data
    Course Photo

    Learn to query and integrate data because combining multiple data sources enriches your analysis. Knowing why data integration is crucial helps you present comprehensive visualisations that meet specific business objectives. This ability enhances the relevance of your data stories and supports more informed decisions.

  • 8 - Data Storytelling
    Course Photo

    Craft compelling narratives by understanding why storytelling enhances data communication. Turning data into stories makes complex insights accessible and memorable, engaging your audience more effectively. Recognising the power of storytelling aids in driving understanding and action based on your data findings.

  • 9 - Critical Evaluation Skills
    Course Photo

    Develop critical evaluation skills because assessing visualisations critically leads to continuous improvement. Understanding why constructive feedback is valuable helps you enhance your own work and contribute positively to others. This focus on evaluation elevates the overall quality of visual communication in the field.

Course Photo

Master data preparation and cleaning because accurate and reliable data are crucial for effective visualisations. By ensuring data integrity, you build trust in your visual narratives, which is essential for driving informed decisions. Understanding the importance of clean data helps you avoid misleading insights and enhances the credibility of your work.

WHY LONDON SCHOOL OF INNOVATION ?

Specialist: Tech and Innovation

As the UK's only higher-ed institution dedicated to tech, innovation and entrepreneurship, LSI optimises your path to mastery and confidence.

Learn more ˅

While many universities try to be everything to everyone, LSI stands focused.

From curriculum design to teaching systems, faculty and culture, every fibre of our being is devoted to one goal: empowering you to be a well-rounded leader of our AI-augmented tomorrow.

AI-Powered Teaching

Our pioneering AI platform redefines education, with a virtual private tutor leading you through a personalised, hands-on learning experience.

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Our proprietary tech emulates a 24/7 supportive, friendly, and emotionally intelligent virtual human, offering a multi-media experience with interactive audio-visual feedback. It offers formative assessments, critiques your work, and communicates effectively.

This unprecedented technology is at the heart of the LSI offering, creating optimal learning paths for each student, identifying skill gaps, and driving their development to perfection.

Uniquely Human: Personal Support

Instead of lectures, our pedagogy thrives on routine one-to-one sessions, because nothing can inspire quite like an authentic human connection.

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Higher education is as much an emotional journey as it is an intellectual one. 

LSI's frequent one-to-one sessions provide a safe space for personal growth, offering pastoral and academic support tailored to each student. They help you navigate the challenges of life, work, and academic complexities to realise your aspirations.

Real Skills: Beyond Theory

Our courses go beyond theory and emphasise practical applications. Students are guided to apply knowledge and skills in realistic scenarios, providing them with knowhow directly applicable to their careers. 

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Our state-of-the-art and AI-powered teaching technology provides instant feedback on practical assignments, which is subsequently supported by expert human review and feedback.

This approach brings the best of real-time and asynchronous learning to foster a smooth and motivating learning flow, leading to development of essential skills and memorable educational experiences. 

Flexible Learning

Flexible education is in LSI's DNA. Our online learning caters to each student's pace and style. Attend live sessions in-person or remotely, or learn independently anytime, anywhere, using a laptop or smartphone.

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Our technology supports multiple formats, presenting content as text, images, video, and audio, so you can choose what works best for you.

Additionally, collaborative learning is enhanced by AI-augmented discussion forums, combining human and artificial intelligence. This integrated platform offers the best of both worlds for a seamless learning experience.

Professional Networking

LSI fosters tomorrow's industry leaders. Your peers will be invaluable connections to have, not only for direct support and professional growth but also for enriching future collaborations.

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At LSI, you’ll immerse yourself in a dynamic community of ambitious and innovative minds. These connections extend beyond the classroom. They can not only inspire you but also open doors, offering a continuous source of support and opportunity throughout your career.

This will not be limited to just your cohort, but our entire LSI Alumni Network, through our exclusive networking events.

YOUR LEARNING JOURNEY

ENHANCED WITH AI

Virtual Private Tutor

Experience the future of education today with our state-of-the-art AI-based teaching technology. No, it's not just an AI chatbot. It is your virtual tutor, guiding you through a personalised journey of hands-on learning.

Learn more ˅

Imagine an intelligent, supportive, and friendly multi-media experience. With interactive audio-visual feedback from an AI avatar, it offers formative assessments, critiques your work, and communicates effectively, simulating a full-time tutor available 24/7.

This proprietary technology is at the heart of the LSI offering, creating optimal learning paths for every student, identifying skill gaps, and driving their development to perfection.

Master the Theory, Personalised with AI

Experience a learning journey tailored just for you. With AI, every lesson is customised to fit your pace and needs, making your education uniquely yours.

Real-World Case-Studies

Get deeper through real-world insights. Immerse yourself in practical case studies that bring your learning to life. Understand complex concepts by seeing how they apply in actual scenarios, bridging the gap between theory and practice.

Discuss, Debate, and Learn

Engage in meaningful discussions with your peers as well as AI characters. Analyse case studies together, exchange perspectives, and gain a deeper understanding of how things work in the real world. Collaboration and debate drive home key insights, making your learning experience richer and more impactful.

Instant Assignment Feedback

Benefit from real-time AI feedback on your submitted assignments while you wait for teachers' review. Our cutting-edge AI technology provides instant insights, helping you track your progress and focus on areas for improvement, ensuring continuous growth.

Role-Play and Simulations with AI

Immerse yourself in lifelike scenarios powered by AI, with role-play exercises that put you in dynamic situations, allowing you to practice and hone your skills. Engage in realistic interactions that challenge your decision-making abilities, preparing you for real-world applications. This experiential learning approach ensures you build confidence and expertise in a safe, controlled environment.

Get Certified

Showcase Your Skills

Upon successfully completing this course, your digital certificate will be issued for adding to your CV and LinkedIn profile.

As a registered UK Higher Education Provider regulated by the OfS (Office for Students), LSI certificates will be internationally recognised and respected by employers worldwide.


Your certificate will come with a unique URL for verification, making it a credible and authentic proof of your learning and achievement.

Supercharge Your Career

Raise your game, boost your confidence and safeguard your relevance

LSI Lifelong Learning*

Always stay up-to-date

Smart monthly refresher content notifications for alumni.

Keep abreast of the developments in the field of data.

Reinvent Yourself to Ace the Age of Al

Get on the right side of the technological revolution and secure a prosperous future.

Exclusive LSI Resources

Permanent @lsi.ac.uk email forwarding address.

30% discount on eligible LSI courses.

Networking and Events

Always stay up-to-date

Join alumni clubs, networking and education events.

Attend the annual LSI Alumni Conference.

CHOOSE YOUR MODE OF STUDY

SELF-PACED

£1450

plus VAT

9-week flexible programme

Learn at your own pace

100% flexibility (no fixed weekly schedule)

Start anytime

Select

NOT SURE?

FAQs

When considering short courses, it's essential to understand the type of short course and entry criteria, as outlined in our Short Courses (Non-Credit and Credit-Bearing) Regulations. These criteria are designed to ensure that all participants can make the most of the short course that they wish to undertake.

For Executive Education short courses, we generally seek individuals in senior leadership or management roles who possess significant experience or relevant qualifications. These courses are tailored for those looking to enhance their strategic skills and leadership capabilities.

The Professional (CPD) short courses are aimed at individuals currently working in specific sectors. These courses are designed to provide Continuing Professional Development opportunities that align with industry standards and practices.

Our Open Interest/Essential Skills courses have no entry requirements, making them generally accessible to anyone with a keen interest in the subject matter. These courses cater to a much wider audience, allowing individuals to explore new topics and expand their knowledge without prior qualifications.

We specify the type of course and entry criteria when publicising the course, ensuring that participants are well-equipped to engage with the course content, ultimately enriching the learning experience If you have any questions about which course might be suitable for you, our Student Success Team at studentsuccess@lsi-ac.uk is happy to assist you in finding the right fit.

The delivery schedule for our short courses varies depending on the specific course and its format. To find detailed information about course dates, duration, and delivery methods, please visit our Short Courses page on our website. You will find a comprehensive overview of upcoming courses, including start dates and any relevant deadlines for registration.

Our short courses are designed to be flexible and accessible, ensuring that you can find a course that fits your schedule and educational needs.

If you have further questions or need assistance in choosing the right course for you, our Student Success Team is available to provide guidance and support.

Yes, you can gain academic credits from a short course, but this is subject to our Short Courses (Non-Credit and Credit-Bearing) Regulations. These regulations focus on quality assurance and academic standards to ensure that all courses meet the required criteria for credit-bearing status.

Please refer to the specific details outlined in these regulations to understand how credits are awarded and the implications for your academic journey. If you have any further questions, feel free to reach out to our Student Success Team for guidance.

The weekly time commitment for short courses varies depending on the specific course and its format. Detailed information about the expected duration and weekly study hours can be found in the 'Duration' section of each course on the Short Courses page on our website.

To apply for one of our short courses, please start by reviewing the key information available on our website. Each short course specification includes essential details such as the course name, description, content, entry requirements, duration, mode of delivery, academic level, credit status, and associated fees.

When you submit a form to book a place on a short course, this constitutes an offer to us to undertake that course; however, it does not form a binding contract. A contract will be established only when we send you a confirmation that you have secured a place on that short course.

We will confirm your place once you have completed the full booking form, met all applicable entry criteria, and we have accepted your application. At that point, you will need to pay the required fees and charges as outlined on our website. All payments are made in pound sterling (£) and are subject to our cancellation and refund terms.

Our short courses are thoughtfully designed to integrate seamlessly into your existing schedule, ensuring that you can balance your studies with other commitments. Throughout the course, you will engage in a variety of activities that enhance your learning experience and provide a well-rounded education.

These activities may include AI content, videos, case studies, and quizzes. This diverse approach not only helps reinforce the course content, but also fosters a dynamic learning environment where you can connect with your peers and instructors.

For more specific details about the activities included in your course, please contact our Student Success Team.

Interaction with fellow students varies based on the type of short course you choose.

Flexible Online courses are conducted entirely online without live components, which may limit opportunities for interaction. In contrast, In-Person courses include live elements, whether delivered on-site or remotely, allowing for more direct interaction with your peers. Blended courses combine online content with in-person sessions, facilitating both digital and face-to-face engagement. This mixed approach provides opportunities to collaborate and connect with other students, enhancing your learning experience.

By selecting the course format that best fits your preferences, you can optimise your interaction with fellow learners.

Under the Short Courses (Non-Credit and Credit-Bearing) Regulations, all participants who successfully complete a short course will receive a certificate of participation. This certificate serves as recognition of your engagement and achievement in the course.

For those enrolled in credit-bearing short courses, additional documentation is provided. Participants will receive transcripts, alongside their certificates, issued in accordance with our Academic Regulations. This ensures that students have formal documentation of their academic achievements.

Our commitment to educational standards and transparency means that certificates and transcripts are valuable tools for showcasing your accomplishments and enhancing your professional profile.

The certificate awarded will be a digital certificate. This certificate can be easily shared and showcased, enhancing your professional profile.

Certificates are issued within 2-weeks after the course completion date, allowing you to promptly update your credentials.

Unfortunately, we do not provide physical certificates for short courses. Instead, participants will receive a verified digital certificate upon successful completion of the course. This digital format allows for easy sharing on professional platforms.

Our decision to issue only digital certificates aligns with our commitment to sustainability and efficiency, ensuring that you can quickly and conveniently showcase your achievements without the need for physical copies.

Under the School Contract Terms and Conditions: Short Courses, you will have access to course content for 20-working days after your short course formally ends. Following this period, access to the materials will cease.

This policy ensures that you have sufficient time to review and consolidate your learning while also promoting a structured approach to your studies. We encourage you to take advantage of this access to enhance your understanding and maximise the benefits of your short course experience.

To ensure a smooth learning experience, you will need to have the latest version of a web browser, Microsoft Office, and a PDF viewer installed on your device. These technical requirements are essential for accessing course materials, participating in online activities, and completing assignments effectively.

By maintaining up-to-date software, you will be able to take full advantage of the interactive features and resources available during your studies. If you have any questions about the technical setup, please feel free to reach out to the Student Success Team for assistance.

Yes, internet access is essential for your course as you will need it to access the learning platform and stream videos. However, you will also have the option to download some content, including transcripts, assignments, and reading materials, for offline use.

Yes, you can enrol up to 7-days after the course has started. This flexibility allows prospective students to join our courses even if they miss the initial registration deadline, ensuring that you have the opportunity to benefit from our educational offerings.

Details about fees and payment methods for our short courses are outlined in the School Contract Terms and Conditions: Short Courses. You can find key information about each course, including fees, in the relevant short course specification on our website.

When you submit a booking form, you are making an offer to enrol, which becomes a contract once we confirm your place. You will then need to pay the applicable fees and register as detailed on our website. All payments are made in pound sterling (£) and are subject to our cancellation and refund rights.

Payments are generally made via credit or debit card through our online payment platform. If you prefer to pay by bank transfer or require an invoice for a third party, such as an employer, please email admissions@lsi-ac.uk for assistance.

Yes. Please contact our Student Success Team at studentsuccess@lsi-ac.uk who will be able to advise you on this.

If you do not have a credit card, you can still enrol in our short courses by using bank remittance through wire transfer or a debit card. We accept these payment methods to ensure that all prospective students have access to our courses. For more details on how to proceed with these payment options, please contact our Student Success Team. The team will be happy to assist you with the necessary information and guidance.

To request an invoice for your course fees, please email the Student Success Team at studentsuccess@lsi-ac.uk. The team will assist you in generating the invoice you need for your records or for reimbursement purposes.

Our refund and withdrawal policy follows the School Contract Terms and Conditions: Short Courses.

You have 14 days from the date you receive confirmation of your course registration to cancel your place. To do this, you can fill out the cancellation form on our website or send an email to admissions@lsi-ac.uk.

If you cancel within this 14-day period, you will receive a full refund through the original payment method. However, if you begin the course before the cancellation period ends, we may charge you for the portion of the course already completed.

For cancellations made after the 14-day period, the following fees apply:

  • If you have started the course, you will be charged the full course fee.
  • If you cancel more than 10 working days before the start date, you will incur a fee of 50% of the course fee.
  • If you cancel within 10 working days of the start date, you will be charged the full course fee.

Please review the contract to ensure you fully understand your rights and obligations.

Our deferral policy allows students to request a deferral until midway through a short course. You may change your cohort once, depending on availability. To initiate a deferral request, please email admissions@lsi-ac.uk.

This policy reflects our commitment to providing flexibility to our students while ensuring that we can effectively manage course capacity and maintain the quality of our educational offerings. We encourage you to reach out with any questions regarding your specific situation.