Digital Entrepreneurship
Mastering the Art of Online Ventures
Gain the essential skills to launch, manage, scale, and exit successful online businesses in the global market. This module equips you with advanced methodologies and strategic frameworks to innovate and thrive.
Explore various online business models, master product management strategies, and leverage data-driven decision-making to stay ahead in the online landscape. Engage with advanced marketing techniques, operational tools, and emerging technologies to build a comprehensive understanding of creating and growing online businesses.
9 weeks
3 hours per week
100% Online
Certified Learning
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Course Overview
Navigating the complexities of online ventures requires more than just a great idea; it necessitates strategic insight and practical skills.
You will examine various online business models, including multi-sided platforms, SaaS, subscription-based models, and more. You will critically analyse the benefits and risks of each model, using strategic frameworks like the Business Model Canvas and Lean Canvas to develop and refine innovative business ideas. This module will also cover product management strategies, agile practices, data-driven decision-making, advanced marketing techniques, operational tools, financial principles, legal and regulatory complexities, and the integration of emerging technologies.
By engaging with this comprehensive curriculum, you will gain the knowledge and skills to innovate, launch, and scale successful online businesses. You will be equipped to make strategic decisions, leverage data analytics, and navigate legal and financial challenges. This module empowers you to become a leader in the online business world, ready to seize opportunities and drive innovation.
WHAT YOU WILL LEARN
Through the following 9 chapters you will master the fundamental topics essential to the domain of Digital Entrepreneurship.
COURSE TOPICS
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1 - Digital Business Models
Explore various digital business models to understand their benefits and risks. Learn why selecting the right model is crucial for innovation and market fit. Utilise frameworks like the Business Model Canvas and Lean Canvas. Understand why these tools are essential for refining business ideas and strategies.
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2 - Product Market Fit
Identify key market opportunities by developing skills in customer segmentation and competitor analysis. Understand advanced techniques like SWOT, PESTLE, and Porter's Five Forces to interpret market dynamics. These are foundational for creating data-driven business cases.
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3 - Entrepreneurial Finance Strategies
Explore different funding mechanisms including bootstrapping, venture capital, and funding rounds. Understand and identify diverse funding sources like R&D tax credits to support entrepreneurial ventures effectively.
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4 - Value Proposition, Pitching and Presentation
Craft value propositions that align with stakeholder interests through thorough analysis. Create clear, tailored business cases for your audience. Master pitching techniques, storytelling, concise communication, and visual presentations to captivate investors and stakeholders.
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5 - Digital Marketing Strategies
Engage with advanced marketing tactics and analytics. Understand why optimising digital marketing efforts is essential for brand growth and customer engagement.
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6 - Product Management
Learn product management techniques from inception to market dominance. Understand why strategic planning and agile practices are vital for successful product lifecycle management.
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7 - Operational Excellence
Introduce operational tools and platforms. Learn why mastering digital business operations is crucial for managing projects, customer relationships, and payments effectively.
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8 - Financial Acumen
Develop financial modelling and investment readiness skills including profit and loss, cash flow management, budgeting, ROI, and business valuations. Learn to anticipate uncertainties and disruptive changes by employing scenario planning techniques. Develop forecasting skills to create robust business cases adaptable to various market conditions for long-term viability.
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9 - Growth Hacking
Study techniques like network effects and predictive analytics. Understand why innovative growth strategies are key to scaling digital businesses rapidly.
Explore various digital business models to understand their benefits and risks. Learn why selecting the right model is crucial for innovation and market fit. Utilise frameworks like the Business Model Canvas and Lean Canvas. Understand why these tools are essential for refining business ideas and strategies.
WHY LONDON SCHOOL OF INNOVATION ?
Specialist: Tech and Innovation
As the UK's only higher-ed institution dedicated to tech, innovation and entrepreneurship, LSI optimises your path to mastery and confidence.
While many universities try to be everything to everyone, LSI stands focused.
From curriculum design to teaching systems, faculty and culture, every fibre of our being is devoted to one goal: empowering you to be a well-rounded leader of our AI-augmented tomorrow.
AI-Powered Teaching
Our pioneering AI platform redefines education, with a virtual private tutor leading you through a personalised, hands-on learning experience.
Our proprietary tech emulates a 24/7 supportive, friendly, and emotionally intelligent virtual human, offering a multi-media experience with interactive audio-visual feedback. It offers formative assessments, critiques your work, and communicates effectively.
This unprecedented technology is at the heart of the LSI offering, creating optimal learning paths for each student, identifying skill gaps, and driving their development to perfection.
Uniquely Human: Personal Support
Instead of lectures, our pedagogy thrives on routine one-to-one sessions, because nothing can inspire quite like an authentic human connection.
Higher education is as much an emotional journey as it is an intellectual one.
LSI's frequent one-to-one sessions provide a safe space for personal growth, offering pastoral and academic support tailored to each student. They help you navigate the challenges of life, work, and academic complexities to realise your aspirations.
Real Skills: Beyond Theory
Our courses go beyond theory and emphasise practical applications. Students are guided to apply knowledge and skills in realistic scenarios, providing them with knowhow directly applicable to their careers.
Our state-of-the-art and AI-powered teaching technology provides instant feedback on practical assignments, which is subsequently supported by expert human review and feedback.
This approach brings the best of real-time and asynchronous learning to foster a smooth and motivating learning flow, leading to development of essential skills and memorable educational experiences.
Flexible Learning
Flexible education is in LSI's DNA. Our online learning caters to each student's pace and style. Attend live sessions in-person or remotely, or learn independently anytime, anywhere, using a laptop or smartphone.
Our technology supports multiple formats, presenting content as text, images, video, and audio, so you can choose what works best for you.
Additionally, collaborative learning is enhanced by AI-augmented discussion forums, combining human and artificial intelligence. This integrated platform offers the best of both worlds for a seamless learning experience.
Professional Networking
LSI fosters tomorrow's industry leaders. Your peers will be invaluable connections to have, not only for direct support and professional growth but also for enriching future collaborations.
At LSI, you’ll immerse yourself in a dynamic community of ambitious and innovative minds. These connections extend beyond the classroom. They can not only inspire you but also open doors, offering a continuous source of support and opportunity throughout your career.
This will not be limited to just your cohort, but our entire LSI Alumni Network, through our exclusive networking events.
Virtual
private tutor
Experience the future of education today with our state-of-the-art AI-based teaching technology. No, it's not just an AI chatbot. It is your virtual tutor, guiding you through a personalised journey of hands-on learning.
Master
the theory with AI
Experience a learning journey tailored just for you. With AI, every lesson is customised to fit your pace and needs, making your education uniquely yours.
Instant feedback
for assignments
Benefit from real-time AI feedback on your submitted assignments while you wait for teachers' review. Our cutting-edge AI technology provides instant insights, helping you track your progress and focus on areas for improvement, ensuring continuous growth.
Role-Play
with AI
Immerse yourself in lifelike scenarios powered by AI, with role-play exercises that put you in dynamic situations, allowing you to practice and hone your skills. Engage in realistic interactions that challenge your decision-making abilities, preparing you for real-world applications. This experiential learning approach ensures you build confidence and expertise in a safe, controlled environment.
Showcase Your Skills
Upon successfully completing this course, your digital certificate will be issued for adding to your CV and LinkedIn profile.
As a registered UK Higher Education Provider regulated by the OfS (Office for Students), LSI certificates will be internationally recognised and respected by employers worldwide.
Your certificate will come with a unique URL for verification, making it a credible and authentic proof of your learning and achievement.
Supercharge Your Career
Raise your game, boost your confidence and safeguard your relevance
LSI Lifelong Learning*
Always stay up-to-date
Smart monthly refresher content notifications for alumni.
Keep abreast of the developments in the field of data.
Reinvent Yourself to Ace the Age of Al
Get on the right side of the technological revolution and secure a prosperous future.
Exclusive LSI Resources
Permanent @lsi.ac.uk email forwarding address.
30% discount on eligible LSI courses.
Networking and Events
Always stay up-to-date
Join alumni clubs, networking and education events.
Attend the annual LSI Alumni Conference.
CHOOSE YOUR MODE OF STUDY
SELF-PACED
£1450
plus VAT9-week flexible programme
Learn at your own pace
100% flexibility (no fixed weekly schedule)
Start anytime
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