Digital Entrepreneurship
Gain the essential skills to launch, manage, scale, and exit successful online businesses in the global market. This module equips you with advanced methodologies and strategic frameworks to innovate and thrive.
Explore various online business models, master product management strategies, and leverage data-driven decision-making to stay ahead in the online landscape. Engage with advanced marketing techniques, operational tools, and emerging technologies to build a comprehensive understanding of creating and growing online businesses.
Course Overview
Navigating the complexities of online ventures requires more than just a great idea; it necessitates strategic insight and practical skills.
You will examine various online business models, including multi-sided platforms, SaaS, subscription-based models, and more. You will critically analyse the benefits and risks of each model, using strategic frameworks like the Business Model Canvas and Lean Canvas to develop and refine innovative business ideas. This module will also cover product management strategies, agile practices, data-driven decision-making, advanced marketing techniques, operational tools, financial principles, legal and regulatory complexities, and the integration of emerging technologies.
By engaging with this comprehensive curriculum, you will gain the knowledge and skills to innovate, launch, and scale successful online businesses. You will be equipped to make strategic decisions, leverage data analytics, and navigate legal and financial challenges. This module empowers you to become a leader in the online business world, ready to seize opportunities and drive innovation.
Who is this course for?
What you will learn
Through the following 8 chapters you will master the fundamental topics essential to the domain of AI in Public Service: Opportunities, Challenges and Ethics.
Course topics
Explore various digital business models to understand their benefits and risks. Learn why selecting the right model is crucial for innovation and market fit. Utilise frameworks like the Business Model Canvas and Lean Canvas. Understand why these tools are essential for refining business ideas and strategies.
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Identify key market opportunities by developing skills in customer segmentation and competitor analysis. Understand advanced techniques like SWOT, PESTLE, and Porter's Five Forces to interpret market dynamics. These are foundational for creating data-driven business cases.
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Explore different funding mechanisms including bootstrapping, venture capital, and funding rounds. Understand and identify diverse funding sources like R&D tax credits to support entrepreneurial ventures effectively.
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Craft value propositions that align with stakeholder interests through thorough analysis. Create clear, tailored business cases for your audience. Master pitching techniques, storytelling, concise communication, and visual presentations to captivate investors and stakeholders.
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Engage with advanced marketing tactics and analytics. Understand why optimising digital marketing efforts is essential for brand growth and customer engagement.
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Learn product management techniques from inception to market dominance. Understand why strategic planning and agile practices are vital for successful product lifecycle management.
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Introduce operational tools and platforms. Learn why mastering digital business operations is crucial for managing projects, customer relationships, and payments effectively.
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Develop financial modelling and investment readiness skills including profit and loss, cash flow management, budgeting, ROI, and business valuations. Learn to anticipate uncertainties and disruptive changes by employing scenario planning techniques. Develop forecasting skills to create robust business cases adaptable to various market conditions for long-term viability.
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Study techniques like network effects and predictive analytics. Understand why innovative growth strategies are key to scaling digital businesses rapidly.
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Why LSI
At LSI, we redefine higher education to meet the demands of a rapidly evolving world. Rooted in technology, innovation, and entrepreneurship, our approach is designed to empower individuals to thrive in an AI-driven future. From cutting-edge learning systems to a deeply supportive community, every aspect of LSI is crafted to inspire, challenge, and elevate your potential.
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AI-enhanced
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Uniquely human
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Your learning journey enhanced with AI
A learning experience like no other, where cutting-edge AI transforms education into a personalised journey of discovery. At the London School of Innovation, we combine innovative technology with forward-thinking teaching to prepare you for an AI-powered future.
Virtual
private tutor
Experience the future of education today with our state-of-the-art AI-based teaching technology. No, it's not just an AI chatbot. It is your virtual tutor, guiding you through a personalised journey of hands-on learning.
Master
the theory with AI
Experience a learning journey tailored just for you. With AI, every lesson is customised to fit your pace and needs, making your education uniquely yours.
Instant feedback
for assignments
Benefit from real-time AI feedback on your submitted assignments while you wait for teachers' review. Our cutting-edge AI technology provides instant insights, helping you track your progress and focus on areas for improvement, ensuring continuous growth.
Role-Play
with AI
Immerse yourself in lifelike scenarios powered by AI, with role-play exercises that put you in dynamic situations, allowing you to practice and hone your skills. Engage in realistic interactions that challenge your decision-making abilities, preparing you for real-world applications. This experiential learning approach ensures you build confidence and expertise in a safe, controlled environment.
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